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 MD.SAIFUL ISLAM

Online Shopping: The Fancy and Unknown Story of Starting an Online Business

Our History

The year was 1984. Jane Snowball, a 72-year-old woman in Gateshead, a small town in England, was watching TV in her armchair. In the meantime, using his remote control, he ordered butter, cornflakes and eggs.
Michael Aldrich, a British inventor, came up with a method called videotex. Jane used that method to order food on TV, says Jonathan Reynolds, an assistant professor of retail marketing at Oxford University's College of Business.
Jane created a marketplace on her TV screen using videotex technology. The news was sent over the phone to a food supermarket in her neighborhood about what Jane wanted, then a lot of magic-like things reached the door of Jane's house.

"Mr. Aldrich invented the technology primarily for the benefit of the elderly and those with mobility problems," says Professor Reynolds.
"Even then, Internet service for public use was not introduced. The technology was developed based on the limited computer network that existed then."




Jane assisted in Michael Aldrich's experiment. Jane later converted the TV set into a computer terminal. Aldrich delivered the news to the supermarket.
Neither Michael Aldrich nor Jane Snowball thought at the time that their small technology test would build a ৮৬ 16 billion industrial structure in Britain in the future.

After Jane's experiment with buying that food, it was said that the next big discovery about online shopping was made in 1994. That year, Daniel M. Cohen, a 21-year-old computer enthusiast, set up an online marketplace called Netmarket.


The market has been dubbed "a new venture to build a shopping mall in the cyber world". Not only that, it is said to be the first secure financial transaction online or through any digital medium.



What was sold in that market? A CD from the Sting Pop group was priced at. 12.48
Dollar.

When the Japanese e-commerce site Rakuten was launched, it was called "Online Shopping Mall".

Then gradually internet service reached people's homes. In the early days, the Internet service was a squeaky dial-up effort. At first only a handful of large companies were enthusiastic and committed to e-commerce and now all the big corporates are online.

One of the first people to be interested in online business was Pizza Hut. In 1994, this American pizza business chain used to sell pizza online. The name of their online portal at that time was 'Pitsnet'. The gray-haired website of antiquity was naturally outdated. There were two places to write - the buyer's address and phone number.

However, 1994 was a landmark year for online shopping. The triumph of online shopping started from that time. Amazon came to the market that year. At the time, Amazon only sold books.
The following year, in 1995, ElBay became the largest e-commerce site in Japan. In the next few years, Rakuten also occupied the western market. Two years after starting business in Japan, Rakuten expanded their business to the Western world

Then came Alibaba in 1999 in China.
These companies opened the door to the world of online shopping. With their hands came the opportunity to buy a variety of products online, shoppers got the opportunity to choose products online, with the creative technology.

As communication became easier, these companies also began to increase their production and create marketable product price structures in different countries.

Inquiries, and research opportunities are also available to buyers. The Internet has brought that new weapon into the hands of consumers, an opportunity that consumers have never had before.

It is said that in many countries of the world where online market is expanding, by 2022, one-fifth of the total retail business will be shopping online.
"In fact, it is the customers who have taken advantage of this market. Because of them, online shopping has become a potential business.
What we mean by online shopping today is becoming more and more popular

But the need to market online in 2020 has played a big role in its spread. Barbara Kahn, a professor of marketing at a business school at the University of Pennsylvania in the United States, says online business growth, which used to be normal for the next two to three years, has slowed down in one year due to the coronavirus epidemic.

The popularity is growing

     

Alibaba Chairman Jack Ma has taken his company far beyond the retail business

Ms Kahn says the main reason for the huge growth in online sales is that people prefer to buy food on the internet.

"It's very interesting. Because before Covid, online shopping wasn't really focused on everyday food."
He says people used to buy books, electronics and computers online. But people do not buy computers every day. Always buy food or necessities.

Permanent trend.

The nature of online shopping has changed a lot in the last few years. Not just everyday necessities, vendors have come up with a wide range of products online, which has attracted people and inspired them to shop on the internet.
Ms Serdari says, "About 30% of the business was done online, but since Kovid-19, online business has become essential for the survival of many."
Another reason for the growth of online business is that people are able to buy the things of their choice at home, at their own time. Most of the grocery or daily necessities stores are ordering online and reaching the market at the doorstep.
Many have taken advantage of this. This new mentality of people, new behavior is strengthening the hand of e-commerce day by day.

Because of coronavirus, online shopping for daily necessities has multiplied.

However, it is only natural that shoppers should keep an eye on their spending, even after the booming trend of online shopping.
It remains to be seen whether the growth of online shopping will remain the same in the long run.

It cannot be said with an oath that people will always be interested in shopping at home.
Shopping in the store is also a pleasant experience for many. Many people like to touch what they are buying with their hands.
It would not be right to assume that people would want to give up that experience completely.
Ms Kahn says Amazon's business model may be able to adapt to this mentality - meaning online businesses as well as Amazon-like stores where people can go and buy things.
Those who do business online also keep an eye on the mindset of the buyers.
So Miss Kan thinks that by looking at how people like to shop in the next world, they will probably make their business more timely.

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